Manufacturing consent: explanatory model of media functioning

The research gives an account to the concept of E. Herman and N. Chomsky, focused on role media in manufacturing elite consent modern American society. Two leading approaches power – liberal-pluralistic critical political economy forms framework research. genesis content "manufacturing consent" is considered. Neo–Marxist tradition analysis background authors' production as a means nonviolent domination maintaining status quo. study examines propaganda filters promoted consensus. article recognition importance understanding analytical tool that identifies structural factors determining position context relations Factors / market profit orientation; advertising; dependence key sources; threats defamation relation media; dominant ideology provide better place system state corporate United States. Chomsky proposed more than three decades ago continues be relevant under current conditions rapid progress communication technologies crucial changes landscape. There further growth powerful conglomerates; level concentration Internet segment significantly exceeds traditional media. influence accompanied with strengthening imperative management. In crisis global capitalism increase tensions international relations, ideological filter anti-communism has received new form - anti-Russian ideology.